What you need to know about SEO

What is SEO?

SEO = Search Engine Optimisation

SEO is the practice of increasing the (1) quality and (2) quantity of visitors coming to your website (3) organically.

(1)  Quality – You want Google search results to provide accurate information about your site. For example, Google may tell visitors you sell cars, when actually you sell parts of a car. You want visitors to come to your site because they are interested in what you can offer them.

(2)  Quantity – The higher you rank in Google search results the more visitors you get to your site. You’ll also want the right people visiting to increase potential sales.

(3)  Organically – This means your visitors don’t come from paid ad services.

How does SEO work?

When you search for something on Google, Bing, Firefox, etc., these search engines crawl the Internet. They try and match your query with all the information and content on the Internet. How search engines then present results is based on an algorithm. The way this algorithm works is kept secret. But, there have been educated guesses to understand key indicators of SEO.

Key Indicators of SEO

1. Good rich relevant content

2. Keywords

3. Fast sites meet best technical standard practice

4. Relevant sites that link to your content

So why is SEO important?

  • You get most visitors to a website through search engines instead of paid advertising.
  • Organic search results cover more of the Internet than paid advertising.
  • If you have valuable content that can rank high on Google this can snowball over time and increase the number of visitors you get.
  • Visitors trust search engines. Having visibility on a first results page based on keywords increases that websites trust.
  • It’s cheap. With a little patience and consistent content anyone can get it!

Our Client: Cuddle Plush Fabrics

We can get your online presence noticed more. You can try it yourself for one of our clients. Try typing in on a Google search engine:

Zorb Fabric

Terry Towelling Fabric

Pul Fabric UK

Bamboo Terry

Stay Dry Fabric

You can find this:

Zorb Fabric Google Screenshot

Bamboo Terry Google Screenshot

Not only is Cuddle Plush Fabrics on the first page, they are the first result you see aside from paid ads. We have optimised their search results to rank highest organically.

If you want help setting up a website or update an existing one, contact us! We’re more than happy to help!

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