The Clothing Kings supply work wear and corporate apparel with a specialism in custom branding — adding company logos to garments for businesses that want their team dressed consistently. It's a product type that standard eCommerce platforms handle awkwardly, because the price depends on choices the customer makes during the purchase process.
The Challenge
Selling customised garments online is more complex than selling off-the-shelf products. The price of a printed jacket isn't fixed — it depends on whether the logo is embroidered or vinyl-printed, where it's placed (front, back, sleeve), and how many items are being ordered. A standard WooCommerce setup doesn't handle this cleanly without configuration work.
On top of the pricing logic, there's the practical challenge of getting the customer's artwork. The business needed buyers to be able to upload their logo during the purchase process, with that file attached to the order so fulfilment knows exactly what to produce.
The brief was to make all of this feel simple and intuitive for the customer, while giving the team the information they need on the back end.
The Solution
I built The Clothing Kings a WooCommerce store with custom product configuration built into the purchase flow. Customers select the garment, then choose their print method (embroidered or vinyl) and logo placement, with the price updating dynamically as they make each selection. The final price is always visible before checkout — no surprises.
The logo upload is integrated directly into the product page. Customers upload their artwork file as part of the purchase, and the file is attached to the order in the management system, ready for the production team. No separate emails, no chasing artwork after the fact.
The front-end design keeps the focus on simplicity. The garment range is clearly presented, the configuration options are straightforward to use, and the checkout is standard WooCommerce — familiar to anyone who's shopped online before.
The Results
The store handles the complexity of custom apparel online in a way that feels simple to the buyer. The dynamic pricing removes the need for customers to request a quote for standard orders, reducing friction and the admin overhead of back-and-forth emails. Logo uploads at the point of purchase mean the production team has everything they need from the moment an order comes in.
For a business where the product is inherently bespoke, the store makes the purchase experience feel as easy as buying something off the shelf.