Blog
The questions I get asked most.
36 plain-English guides on getting a small business found online.
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The library
Start with the problem,
not the sector.
Seven topics, each one a problem rather than an industry. Pick one, or read straight down.
Topic
Moving your old emails into your new business inboxTools and email3 min readSeptember 2026Do you actually need an online shop, or just a website?Costs and value5 min readSeptember 2026Five years of one online shop: what actually moved the numbersCosts and value4 min readSeptember 2026Getting off a @gmail address without breaking your emailTools and email4 min readSeptember 2026Nobody Is Searching for Your Business Name YetGetting found5 min readSeptember 2026Selling a high-value service without putting a price on itSite content4 min readSeptember 2026Taking bookings on your own site instead of through a platformTools and email5 min readSeptember 2026The four numbers worth watching on your websiteTools and email4 min readSeptember 2026What a practitioner's website has to do that a trade's doesn'tSector guides6 min readSeptember 2026What a race team's website has to survive on a race weekendSector guides4 min readSeptember 2026What a website redesign should keepDesign and speed4 min readSeptember 2026What an online shop needs before it can sell anythingSector guides6 min readSeptember 2026What you're actually paying for with ongoing website managementCosts and value4 min readSeptember 2026When the website is the pitch: what agencies get wrong on their own siteSector guides6 min readSeptember 2026Why your site feels slow even though it loads fastDesign and speed5 min readSeptember 2026A fast team needs a fast websiteDesign and speed6 min readAugust 2026What makes a great website for scaffolding companies?Sector guides7 min readMay 2026What makes a great website for plumbers?Sector guides7 min readMay 2026What makes a great website for electricians?Sector guides7 min readApril 2026Google Workspace for small businesses: what you need to knowTools and email6 min readApril 2026How to get more Google reviews as a tradespersonLocal search6 min readMarch 2026Why your tradesperson website must be mobile-firstDesign and speed5 min readMarch 2026Why before-and-after project pages convert better than service pagesSite content5 min readFebruary 2026How to write a good testimonials page for your trade businessSite content5 min readFebruary 2026Service pages vs location pages: what's the difference?Local search6 min readJanuary 2026What to put on your tradesperson website: the 7 essentialsSite content6 min readDecember 2025How to get more leads from your tradesperson websiteGetting foundNovember 2025Is it worth paying for SEO as a tradesperson?Costs and valueOctober 2025Pay monthly vs upfront website: which is right for you?Costs and valueSeptember 2025Website vs Facebook page: what tradespeople actually needGetting foundAugust 2025How much does a tradesperson website cost?Costs and valueJuly 2025Schema markup: the hidden SEO trick most tradespeople missLocal search6 min readJune 2025What is a Google Business Profile and do you need one?Local search5 min readMay 2025How to rank higher on Google Maps as a tradespersonLocal search6 min readApril 2025Local SEO for tradespeople: what it is and why it mattersLocal search6 min readMarch 2025Why tradespeople need a website in 2025Getting found5 min readFebruary 2025
Nothing under that topic yet.
The library is still filling out — or ask me the question directly.