Blog · Topic 7 of 7
The tools around the website
Professional email, and the handful of other things worth setting up once and then forgetting about.
All 5
Every guide in this topic.
Newest first. Each one stands on its own — there is no order you have to read them in.
Moving your old emails into your new business inboxYears of quotes and customer threads live in that old inbox. Moving to a proper business address doesn't mean leaving them behind, if the move is done in the right order.3 min · September 2026Getting off a @gmail address without breaking your emailSwitching off a Gmail address is simple until the DNS is wrong and nobody notices. This is the order that keeps your email working throughout the move.4 min · September 2026Taking bookings on your own site instead of through a platformA real yoga school dropped its booking-platform fees for a system built into its own site. Here's what that solved, and what it actually costs to run yourself.5 min · September 2026The four numbers worth watching on your websiteTraffic, top pages, rankings, and enquiries: the four numbers on your website analytics dashboard worth checking each month, explained in plain English.4 min · September 2026Google Workspace for small businesses: what you need to knowStill using a Gmail address for your business? Here's what Google Workspace actually is, what it costs, and why upgrading to a professional email is worth it.6 min · April 2026
Other topics
The other 6.
Every guide in the library sits under one of 7 topics, and the topics are problems rather than industries.
Showing up in local search6 guidesLocal searchGetting found in the first place4 guidesStarting from nothingWorking out what to spend6 guidesCosts and valueDeciding what goes on the site4 guidesPages and copyWhat a site needs, sector by sector7 guidesWorked examplesMaking it fast and usable4 guidesDesign and speed