Blog · Topic 1 of 7
Showing up in local search
The map pack, reviews, structured data, and the pages that make a business findable in the town it actually works in.
All 6
Every guide in this topic.
Newest first. Each one stands on its own — there is no order you have to read them in.
How to get more Google reviews as a tradespersonReviews are the single most powerful thing you can do for your Google Maps ranking. Here's the exact process to get more of them — without it feeling awkward.6 min · March 2026Service pages vs location pages: what's the difference?Most trades websites either have one type but not the other, or lump everything together on one page. Here's why that's costing you rankings — and what to do instead.6 min · January 2026Schema markup: the hidden SEO trick most tradespeople missSchema markup is invisible to your visitors but very visible to Google. It's one of the few SEO advantages that most small trades websites simply don't have.6 min · June 2025What is a Google Business Profile and do you need one?Google Business Profile is free, takes about 30 minutes to set up, and is probably the single highest-return thing a tradesperson can do online. Here's a plain English explainer.5 min · May 2025How to rank higher on Google Maps as a tradespersonThe map pack at the top of a Google search is where most trades enquiries come from. Here's how to get into it — and stay there.6 min · April 2025Local SEO for tradespeople: what it is and why it mattersMost tradespeople have heard the phrase 'SEO' but aren't sure what it means for them. Local SEO is simpler than you think — and it's where the real opportunity is.6 min · March 2025
Other topics
The other 6.
Every guide in the library sits under one of 7 topics, and the topics are problems rather than industries.
Getting found in the first place3 guidesStarting from nothingWorking out what to spend3 guidesCosts and valueDeciding what goes on the site3 guidesPages and copyWhat a site needs, sector by sector3 guidesWorked examplesMaking it fast and usable2 guidesDesign and speedThe tools around the website1 guideEmail and admin