Blog · Topic 5 of 7
What a site needs, sector by sector
Worked examples. What changes when the business is an electrician rather than a plumber — and, more usefully, what doesn't.
All 3
Every guide in this topic.
Newest first. Each one stands on its own — there is no order you have to read them in.
What makes a great website for scaffolding companies?Scaffolding businesses have a more complex website challenge than most trades — they serve both homeowners and commercial clients. Here's how to structure a site that works for both.7 min · May 2026What makes a great website for plumbers?Plumbers get some of the highest-intent local searches of any trade. Here's how to make sure your website captures those enquiries and converts them into calls.7 min · May 2026What makes a great website for electricians?A generic trades website won't do much for an electrical business. Here's what electrician websites specifically need to rank locally and convert visitors into enquiries.7 min · April 2026
Other topics
The other 6.
Every guide in the library sits under one of 7 topics, and the topics are problems rather than industries.
Showing up in local search6 guidesLocal searchGetting found in the first place3 guidesStarting from nothingWorking out what to spend3 guidesCosts and valueDeciding what goes on the site3 guidesPages and copyMaking it fast and usable2 guidesDesign and speedThe tools around the website1 guideEmail and admin