Blog · Topic 5 of 7
What a site needs, sector by sector
Worked examples. What changes when the business is an electrician rather than a plumber — and, more usefully, what doesn't.
All 7
Every guide in this topic.
Newest first. Each one stands on its own — there is no order you have to read them in.
What a practitioner's website has to do that a trade's doesn'tTrade sites prove you'll show up and do the job well. A practitioner's site often has to protect what you've built and manage limited capacity instead. Here's how two real projects did both.6 min · September 2026What a race team's website has to survive on a race weekendRace weekends compress a year of scrutiny into three days of patchy trackside signal. Here's what that means for how a motorsport website actually has to be built.4 min · September 2026What an online shop needs before it can sell anythingAn online shop needs more than products and a checkout button. Here's what three real WooCommerce builds needed before they could actually sell anything.6 min · September 2026When the website is the pitch: what agencies get wrong on their own siteAn ordinary agency website undersells the agency. Here's how a scroll-animated rebuild and a live Instagram feed kept one creative studio's site as sharp as its actual work.6 min · September 2026What makes a great website for scaffolding companies?Scaffolding businesses have a more complex website challenge than most trades — they serve both homeowners and commercial clients. Here's how to structure a site that works for both.7 min · May 2026What makes a great website for plumbers?Plumbers get some of the highest-intent local searches of any trade. Here's how to make sure your website captures those enquiries and converts them into calls.7 min · May 2026What makes a great website for electricians?A generic trades website won't do much for an electrical business. Here's what electrician websites specifically need to rank locally and convert visitors into enquiries.7 min · April 2026
Other topics
The other 6.
Every guide in the library sits under one of 7 topics, and the topics are problems rather than industries.
Showing up in local search6 guidesLocal searchGetting found in the first place4 guidesStarting from nothingWorking out what to spend6 guidesCosts and valueDeciding what goes on the site4 guidesPages and copyMaking it fast and usable4 guidesDesign and speedThe tools around the website5 guidesEmail and admin