Blog · Topic 6 of 7
Making it fast and usable
How a site is built decides how fast it feels, and how fast it feels decides whether anyone waits around to read it.
All 2
Every guide in this topic.
Newest first. Each one stands on its own — there is no order you have to read them in.
A fast team needs a fast websiteI ran NP Racing's British Superbike homepage — video hero and all — through Google's own speed test. It came back a perfect 100, on mobile and desktop. Here's why that's harder than it sounds, and why it matters.6 min · August 2026Why your tradesperson website must be mobile-firstMost people searching for a local tradesperson are doing it on their phone. A website that isn't built with that in mind is losing enquiries before they even start.5 min · March 2026
Other topics
The other 6.
Every guide in the library sits under one of 7 topics, and the topics are problems rather than industries.
Showing up in local search6 guidesLocal searchGetting found in the first place3 guidesStarting from nothingWorking out what to spend3 guidesCosts and valueDeciding what goes on the site3 guidesPages and copyWhat a site needs, sector by sector3 guidesWorked examplesThe tools around the website1 guideEmail and admin