Blog · Topic 6 of 7
Making it fast and usable
How a site is built decides how fast it feels, and how fast it feels decides whether anyone waits around to read it.
All 4
Every guide in this topic.
Newest first. Each one stands on its own — there is no order you have to read them in.
What a website redesign should keepSome of what a redesign inherits is worth nothing. Some of it took years to earn. Telling the two apart is the whole job.4 min · September 2026Why your site feels slow even though it loads fastTwo invisible drags were slowing every page of the DCS site down, and neither was the thing Lighthouse blamed. Here's how sequencing, not deleting, fixed both.5 min · September 2026A fast team needs a fast websiteI ran NP Racing's British Superbike homepage — video hero and all — through Google's own speed test. It came back a perfect 100, on mobile and desktop. Here's why that's harder than it sounds, and why it matters.6 min · August 2026Why your tradesperson website must be mobile-firstMost people searching for a local tradesperson are doing it on their phone. A website that isn't built with that in mind is losing enquiries before they even start.5 min · March 2026
Other topics
The other 6.
Every guide in the library sits under one of 7 topics, and the topics are problems rather than industries.
Showing up in local search6 guidesLocal searchGetting found in the first place4 guidesStarting from nothingWorking out what to spend6 guidesCosts and valueDeciding what goes on the site4 guidesPages and copyWhat a site needs, sector by sector7 guidesWorked examplesThe tools around the website5 guidesEmail and admin