Blog · Topic 2 of 7
Getting found in the first place
Starting from nothing — or from a Facebook page — and turning the visits you do get into enquiries.
All 4
Every guide in this topic.
Newest first. Each one stands on its own — there is no order you have to read them in.
Nobody Is Searching for Your Business Name YetEvery other guide assumes you've already got some traffic. This one is for the business at true zero: no name recognition, no reviews, and a harder set of search terms to win from day one.5 min · September 2026How to get more leads from your tradesperson websiteSeven practical changes that turn website visitors into actual enquiries — no jargon, no expensive tools, just things that work.November 2025Website vs Facebook page: what tradespeople actually needFacebook alone isn't enough to build a serious trades business online. Here's what each platform actually gives you — and why you need both.August 2025Why tradespeople need a website in 2025Word of mouth has carried plenty of trades businesses for years. But the way customers find and vet tradespeople has shifted — and having no website is now costing you jobs you don't even know you're losing.5 min · February 2025
Other topics
The other 6.
Every guide in the library sits under one of 7 topics, and the topics are problems rather than industries.
Showing up in local search6 guidesLocal searchWorking out what to spend6 guidesCosts and valueDeciding what goes on the site4 guidesPages and copyWhat a site needs, sector by sector7 guidesWorked examplesMaking it fast and usable4 guidesDesign and speedThe tools around the website5 guidesEmail and admin