Blog · Topic 4 of 7
Deciding what goes on the site
Which pages you actually need, what to write on them, and how to let proof of work do the selling instead of adjectives.
All 3
Every guide in this topic.
Newest first. Each one stands on its own — there is no order you have to read them in.
Why before-and-after project pages convert better than service pagesA three-paragraph case study with two photos will outperform a polished service description almost every time. Here's why — and a format you can use straight away.5 min · February 2026How to write a good testimonials page for your trade businessMost testimonials on trades websites are too vague to be useful. Here's what makes a review genuinely convincing — and how to get more of them.5 min · February 2026What to put on your tradesperson website: the 7 essentialsMost tradesperson websites are missing at least three of these. Each one you're missing is costing you enquiries. Here's the full list and what to do about each.6 min · December 2025
Other topics
The other 6.
Every guide in the library sits under one of 7 topics, and the topics are problems rather than industries.
Showing up in local search6 guidesLocal searchGetting found in the first place3 guidesStarting from nothingWorking out what to spend3 guidesCosts and valueWhat a site needs, sector by sector3 guidesWorked examplesMaking it fast and usable2 guidesDesign and speedThe tools around the website1 guideEmail and admin